Are You Ready for BizArt 2010?
Reminder: BizArt 2010 is March 26 & 27, 2010 in Brier Hall at the Edmonds Community College
campus in Edmonds, WA
View Directions
For general BizArt information call ArtsNow at 425.640.1344
or email info@bizartinfo.com
2010 Workshops and Schedule
Saturday Luncheon Presentation T.B.A.
Conference Workshops and Speakers -- More to come!
Speaker: Ray Pfortner "Can't Sell Art if Nobody Sees it"
Art has always been a challenging profession. Current times, from the sagging economy to the growing competition to the head-spinning digital revolution, have only heightened the challenges. But more importantly, they have heightened the opportunities. Explore how to get your art seen in new and different ways. Discuss topics including alternate exhibit venues, partnering with non-profits, and guerilla marketing on the internet. For all visual artists seeking to hone their marketing skills.
Speaker: Meredith Arnold "Hit the Road Teaching Workshops"
Explore the potential for supplemental income from teaching in a variety of locations. Hear how it works from an artist who is giving workshops around the country. Learn methods for deciding what to teach and what to charge. Discover how to build your repertoire of venues, take your show on the road, and establish a schedule that will shorten your marketing curve. Minimize your risks by knowing the challenges ahead of time and make this a smoother, more profitable possibility for you.
Speakers: Kelly Davio, Kobbie Alamo "P&Ls of Artistic Citizenship"
What is artistic citizenship? More importantly, what are its profits and losses? This seminar helps participants understand the answer to these questions through an example-based workshop. We will begin by venturing into the exciting world of art, learning how to become good citizens and stewards. We will discuss the high cost (losses) of its misuse and, by the end, discover not only how artistic citizenship can grow, but also how far its reach can be - including increased profits. Best of all? The types of profits will be surprising!
Speakers: Jennifer McCord, Kent Sturgis "Paths to Publication: Time of Transition"
An in-depth look at the primary paths to publication available to authors today: traditional national house publishing, small press publishing, and self-publishing, e-books. Examine the processes, explore the possibilities, and discover which path may be right for you.
Speaker: Patricia Vaccarino "PRforPeople™ Build your Brand. Build your Business"
Now, in order to reach the right target audiences, everyone must build a strong brand. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career.
Speaker: Ray Pfortner "Still Selling Only Originals? Why??"
In this digital world, marketing only originals is as limiting as a rotary phone. Explore the dizzying opportunities afforded by digitalizing your art, from new products you manufacture yourself like note cards to the world of licensing your art to others like calendars and magazines. But also explore the obvious next question and always one of the biggest mysteries in doing art: how to price your work. For all visual artists who wish to expand their market and hone their business skills.
Speaker: William Frankhouser "Web Site Basics 101"
Need an online presence? Not sure where to start? Learn the basics of setting up a web site and connecting to social networks to spread the word about your business. Understand the steps for purchasing a domain name and web hosting to viewing your site analytics and connecting to social media sites. For those without a web site and those who want to get more out of their current web site.