2008 BizArt Workshops
All Days are tentative and will not be final until further notice.
Title  |
Speaker |
Days |
| Artist's Basic Business Checklist | Bitsy Bidwell | Fri. & Sat. |
| Did you realize that usually 60% of an artist's time is spent on business affairs, and not on making art? This workshop runs through a checklist of basic items that an artist must be aware of as a businessperson, from copyright to contract, taxes to marketing, insurance to warranties. This basic arts business "101" workshop has been presented to high acclaim in previous BizArt's conferences. | ||
| Build a Strong Grant | Heather Joy Helbach-Olds | Fri. & Sat. |
| Learn how to successfully apply for grants, with tips on preparing a strongapplication, including work sample "do's and don't's," artist résumés and project proposals. Designed for artists working in all disciplines, information about panel and selection processes is also shared. Artist Trust's Grants for Artist Projects (GAP) application is used as a guide. You'll also learn how to get informed about the array of grant possibilities available to Washington State artists, and much more. | ||
| Moving Forward: Resources for Artists | Miguel Guillen | Fri. & Sat. |
| Learn the essentials of presenting your work; how to get informed about the funding and exhibition possibilities available to Washington State artists; and information on professional resources, health care, insurance, emergency assistance, and legal services available to artists. Miguel will also present information about Artist Trust's grant programs, information services, and the EDGE Professional Development Training Program for visual artists. | ||
| Realize Your Musical Dream | Nancy L. Gosen | Fri. & Sat. |
| Do you know what the best business structure is for realizing your dreams: Sole ownership, limited partnership, non-profit organization or corporation? What are the differences in the structures? How do the different structures interface with business opportunities, resource development, target audiences, and business operations? Also, how to construct and write proposals including project budgets. | ||
| Intellectual Property Overview | Brian Brunkow | Friday |
| Intellectual Property Overview: Copyright, Trademark, Patent & Trade Secret, Copyright Focus, Trademark Focus Public Performance Licensing Requirements, Musician-Manager Contract Overview | ||
| Title |
Speaker |
Days |
| Tax Tips For Artists | Christopher Comte | Friday |
| This seminar is designed to teach artists, regardless of discipline or medium, some of the basic "tricks and tips" for succesfully negotiating the often confusing "business side" of their profession. Topics include: the difference between employment and contracting situations; business record-keeping and expense accounting; and some basic tools for completing federal tax returns. | ||
| Is a Business Plan in Your Future? | Daniel Y. Mayer | Friday |
| A business plan is the most effective tool to assist you in strategizing how to grow your arts business and reach your goals. The first step in growing your business from Point A to Point B in is to get your plan in writing! | ||
| Navigating the World of Galleries: Finding the Right Gallery | Denise Cole | Friday |
| Seeking gallery representation can often be an intimidating, frustrating and confusing process. Discover a proven approach to finding the right venue for you and how to approach even the most challenging galleries. This workshop will also cover how to create an impressive portfolio to show off your skill and vision and get the results you want! | ||
| Navigating the World of Galleries: Fostering a Great Partnership | Denise Cole | Friday |
| Learn ensure a successful partnership with a gallery once they have accepted your work. What do they need from you and what should you should expect from the. Understand your rights, options including promotion, advertising and exhibition as you become a seasoned professional artist. | ||
| Grant Writing For Success | Gigi Rosenberg | Friday |
| In this workshop individual artists learn how to write grant applications with passion and clarity. Participants explore how to decode application questions, employ good grant writing habits and engage other people in the writing process. Topics covered include: brainstorming methods for generating the first draft, strategies of successful grant writers. | ||
| Title |
Speaker |
Days |
| The Art of Presentation | Gigi Rosenberg | Friday |
| It's time to come out from behind the desk or easel and meet the audience. In this workshop, writers and artists learn tips for speaking in public or reading work aloud, whether to one person or to an auditorium of listeners. In addition, they discover how to make presentations with confidence, enjoy the limelight and connect with an audience. | ||
| Art Licensing: Basic Part 1 | Jeanette Smith | Friday |
| Creating income from your fine art, illustrations, photography, designs and characters is BIG BUSINESS! It's the Licensing Business, which in 2006 netted more than $180 Billion dollars in retail sales. Learn about this mega industry that needs new artists every day! Jeanette Smith, former VP United Media and the business powerhouse behind the multi-million dollar DILBERT phenomenon, will share artist essentials, critical retail info, revenue potential evaluation tools, and agent insights. | ||
| Auditions and Marketing Yourself for the Entertainment Industry | Katherine Billings | Friday |
| This course is taught by a working director/actor/producer/writer/teacher. It explores the business of the entertainment industry. It teaches the practical realities of acting auditions for work in theatre, film, television, and commercials. | ||
| Voice Overs & Commercials/How To's | Katherine Billings | Friday |
| Introduce yourself to the voice over and commercial industries. Learn audition tips, recording session procedures, and the lingo. Explore the marketing of yourself as a voice actor. Join this practical, fun seminar & gain voice over and commercial business savvy from an industry pro. | ||
| Writing for the Screen | Katherine Billings | Friday |
| Let an industry professional discuss the structure of storytelling for the screen. Explore the cycle of submission from pitch to completion. Learn about current festivals and competitions to get your work read and considered. | ||
| Title |
Speaker |
Days |
| On Becoming a Public Artist | Michael Sweney | Friday |
|
This workshop if for visual artists interested in getting involved - or more involved - in public art projects. The panel will cover the basics of how public art is funded, how to apply, what happens during the selection process, and the business aspects of the contract, insurance and budget. The session includes discussion of types of public art, how artists transition from studio to public art and the issue of making art that matters. Also Speaking is Frances White Chapin and Cath Brunner. |
||
| The Art of Pricing Art | Ray Pfortner | Friday |
| One of the greatest mysteries in the arts is how to price art. It is also one of the biggest stumbling blocks for artists. Explore what is really in itself an artform in itself-setting fair and realistic prices for your work. Learn about the principles of pricing, about the basis for pricing, about available resources, and about negotiating through role playing. Handouts will include a pricing worksheet. For all visual artists and particularly photographers. | ||
| Web Presence and Marketing | William Frankhouser | Friday |
| How do I get a web site? How do others find my web site? Why is my web site not showing up in the search engine? This workshop will focus on maximizing the marketing of your web site, going live with your web site, getting noticed by search engines, and how to monitor your web stats. | ||
| In's & Outs of Jurying for Art & Craft Fairs | Barbara Jirsa | Saturday |
| Arts and Craft fairs can be a major outlet for artists, especially craft artists. However, the best fairs have limited space and stringent jurying processes. This workshop is designed to help you understand the process and how to present yourself and your work to obtain those precious spaces. Also featuring Darlene McLellan. | ||
| Contracts for Artists | Gary Swearingen | Saturday |
| In this workshop we'll discuss what a contract is, when a written contract is necessary or advisable, key contract terms to watch out for, tips for negotiating contracts yourself, and when to call in a lawyer. | ||
| Title |
Speaker |
Days |
| Art Licensing: Basic Part 2 | Jeanette Smith | Saturday |
| Creating income from your fine art, illustrations, photography, designs and characters is BIG BUSINESS! It's the Licensing Business, which in 2006 netted more than $180 Billion dollars in retail sales. Learn about this mega industry that needs new artists every day! Jeanette Smith, former VP United Media and the business powerhouse behind the multi-million dollar DILBERT phenomenon, will share artist essentials, critical retail info, revenue potential evaluation tools, and agent insights. | ||
| Take Your Book To Publication | Jennifer McCord | Saturday |
| This workshop looks at three of the most common ways books get to readers: standardl publication through the traditonal New York channels, subsidized publication, and self-publishing. Learn how these three models work, the authors roles and responsibilities, and how to assess which option may be best for your book. | ||
| Getting on the Road and onto Stages: Touring 101 for Performing Artists | Karen Hanan | Saturday |
| How do you decide if you are ready to tour as an artist? How do you find and talk with performing arts presenters once you think you are ready? How do presenters decide on a particular artist or performing ensemble? Which conferences and conventions are right for you? Negotiate contracts and technical riders? Understand block-booking? Do venue size and ticket pricing affect your bottom line? This workshop will help you eliminate surprises before you get on the road and to the theatres. | ||
| Artists in the Schools | Lisa Jaret | Saturday |
| Do you enjoy sharing your art form with K-12 students, or are you interested in expanding your practice to include work in K-12 schools? Are you familiar with arts learning requirements in Washington's public schools? What is the difference between an "art teacher" and a "teaching artist"? Artists and educators have a wealth of different ways to work together to enrich and enhance education. In this workshop, we'll look at some of these different opportunities, we'll look at Washington State arts standards and assessments, and we'll discuss what it takes to be successful as a teaching artist in K-12 schools. We'll also look at the WSAC Roster of Teaching Artists. | ||
| Creating Traffic on Your Website | Meredith Arnold | Saturday |
| A beautiful website is only part of the equation. The next piece of the puzzle is to generate traffic to your website so that it can be the efficient marketing tool you need it to be. Discover how easy it is to use the best ways to increase the traffic to your website to make it work more efficiently for you so that you can work more in the studio. | ||
| Title |
Speaker |
Days |
| The Professional Performer | Noreen Hobson | Saturday |
| Take the opportunity to learn about being prepared to face the challenges of the entertainment industry as a business professional. You already have the skills, now learn about creating your marketing plan, developing your material, getting representation and much more. What's it like to practice your art in the competitive professional world? Come find out. | ||
| Getting Your Art Seen and Sold | Ray Pfortner | Saturday |
| One of the greatest mysteries in the arts is how to price art. It is also one of the biggest stumbling blocks for artists. Explore what is really in itself an artform in itself-setting fair and realistic prices for your work. Learn about the principles of pricing, about the basis for pricing, about available resources, and about negotiating through role playing. Handouts will include a pricing worksheet. For all visual artists and particularly photographers. | ||
| Building Artist Identity on the Internet | Roberta Trahan | Saturday |
| More than ever before, the artist is taking on greater responsibility when it comes to marketing their work. One of the most basic and most important tools is a website. Using a 5 page model, this workshop will review the necessary elements of an artist web site - from registering domain names and setting up a hosting account to creating structure and content that works. | ||
